Role & responsibilities
Oversee international marketing strategies and brand development for personal care brands across Nepal, Sri Lanka, and Bhutan.
Develop marketing strategies, brand vision, and growth plans aligned with corporate objectives.
Identify new market prospects, consumer segments, and international market entry strategies.
Lead brand planning, product conceptualisation, positioning, and recent product development.
Monitor brand performance, market trends, competitor activities, pricing, and consumer insights.
Coordinate with international teams, R&D;, media agencies, and market research partners.
Manage annual brand budgets, optimise pricing, and improve advertising ROI.
Establish standardised marketing systems and processes to enhance efficiency.
Lead team development, performance management, training, mentoring, and succession planning.
Preferred candidate profile
12+ years of relevant experience in marketing and brand management.
At least 3 years of experience in a leadership role.
MBA/PGDM in Marketing from a reputed institute.
Experience in FMCG, preferably in the personal care sector.
International marketing experience prefered.
Robust strategic, analytical, leadership, and team management skills.
📌 Gm / Senior Gm Marketing Kolkata (India)
🏢 Emami
📍 India