Key Responsibilities
Track metrics such as CTR, CPC, Conversion Rate, CPM, and overall campaign effectiveness.
Conduct keyword research, audience targeting, retargeting, and bidding strategy execution.
Prepare performance reports, dashboards, and presentations for internal stakeholders.
Coordinate with creative/content teams for ad copies, creatives, and landing page alignment.
Identify trends, prospects, and scaling strategies for campaign growth.
Run A/B tests across creatives, audiences, and campaign objectives.
Plan, launch, and manage paid campaigns across Google Ads and Meta Ads platforms.
Handle monthly ad spends ranging from ₹3 Lakhs to ₹5 Lakhs across multiple accounts/campaigns.
Maintain proper campaign structuring, naming conventions, and account hygiene.
About Company: We're a digital marketing company that works with e-commerce companies, education, EdTech companies, and other industries.
📌 Executive Paid Media In Mumbai
🏢 P.Labs Ventures
📍 Mumbai
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