Roles & Responsibilities-
Identify, evaluate, and onboard influencers across Instagram, YouTube, and emerging social media platforms.
Build and maintain long-term relationships with creators, talent managers, and agencies.
Plan and execute influencer campaigns aligned with marketing objectives and product launches.
Negotiate collaborations, manage contracts, and ensure timely content delivery.
Develop creative campaign briefs and ensure content aligns with brand guidelines.
Track campaign performance using key metrics such as reach, engagement, impressions, conversions, and ROI.
Maintain influencer databases and monitor industry trends to identify current collaboration prospects.
Coordinate gifting, product seeding, and event-based influencer activations.