Brand and creative direction
· Own the annual marketing plan and budget, and deliver against agreed outcomes.
· Own brand positioning, brand guidelines and consistency across every channel and every outlet.
· Own the creative standard: scripts, films, key visuals and design language. Commission and approve all
flagship content.
· Track market and competitor activity, and bring those insights into product and pricing discussions.

Demand generation
· Own the full funnel (reach, engagement, lead, qualified lead) and the metrics at each stage.
· Set the content strategy across owned channels, including the video library that drives most of our
enquiries.
· Improve marketing-sourced revenue, not just lead volume.

People, vendors and cross-functional working
· Build the marketing team’s capability across creative, content and performance marketing.
· Manage agencies, vendors and production partners on cost, quality and timelines.
· Work closely with Franchise Development, Customer Experience, Product and Sales so marketing effort lands where the business needs it.

Systems, AI and reporting
· Embed AI tools across creative and performance workflows, and keep the team ahead of new tools.
· Publish marketing analytics and a transparent monthly performance report to the COO.

What success looks like




· The creative standard is visibly raised: our work is recognisable before the logo appears.
· The brand is applied consistently across the network, with no off-format material in circulation.
· Qualified lead volume grows and lead quality improves.
· Marketing cost per acquisition falls year on year.
· The marketing team produces high-quality work without daily direction.

What we are looking for

Must have
· Graduate or postgraduate in Visual Communication, Design, Mass Communication or Marketing; MBA is an advantage.
· 6 to 9 years across brand, creative and performance marketing, including at least 2 years leading or
guiding a team.
· Exposure to both consumer (B2C) and channel/B2B marketing.
· Robust understanding of the Tamil Nadu market.
· Hands-on experience using AI tools in creative and performance marketing (mandatory).
· Fluent in English and Tamil (spoken and written).

Skills and attributes
· Robust creative judgement: able to protect the brand line and still deliver work quickly.

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits
Health insurance
Provident Fund

Experience
B2B Marketing: 6 years (Preferred)

Work Location: In person

📌 Marketing Manager Chennai
🏢 Jobbycart technologies private
📍 Chennai