Experience : 1 - 4 Yrs
Location : Bengaluru (Sarjapur)
Designation : Nano Influencer
About the Role
This is a full-time role for a creator who already has an engaged personal following (roughly 1K–10K) and wants to grow as the face of a real estate brand. You’ll plan, shoot and publish short-form content across the company’s channels, turning property, home-buying and investment topics into content people actually watch and trust.
Key Responsibilities
Be the on-camera face of the brand across Instagram, YouTube Shorts, LinkedIn and other platforms
Create 4–6 short-form videos per week: property walkthroughs, project tours, neighbourhood guides, home-buying tips, myth-busters, market updates and explainers (RERA, home loans, stamp duty, rental agreements, etc.)
Shoot in office at projects, sample flats, launches and events
Script, shoot and edit content end-to-end, or coordinate with the design and video team
Co-create content with sales, product and leadership teams, including customer stories, founder content and platform feature demos
Spot trends early and adapt them to real estate quickly
Engage with comments and DMs, and route qualified leads to the sales team
Track performance (reach, engagement, follower growth, leads, site visits) and share monthly reports
Support collaborations with external nano and micro influencers when needed
Ensure all content is accurate and compliant with RERA advertising norms and ASCI disclosure guidelines
Requirements
An active personal social media presence with 1K–10K genuine followers and positive engagement
1–4 years of experience in content creation, social media or digital marketing
Confident and natural on camera, with clear communication
Solid short-form storytelling skills: hooks, scripting and pacing
Hands-on editing skills (CapCut, InShot, VN, Premiere Pro or similar)
Working knowledge of Instagram, YouTube and LinkedIn analytics
Genuine interest in real estate, home buying, personal finance or urban living
Based in or willing to relocate to Bengaluru, with an easy commute to Sarjapur
Comfortable travelling to project sites across Bengaluru for shoots
Good to Have
Prior content experience in real estate, PropTech, fintech, home décor or interiors
Fluency in Kannada, Hindi or other regional languages for vernacular content
Experience with performance-led content such as lead generation, CTAs and ad creatives
Basic photography and drone footage skills
📌 Nano Influencer Bengaluru (India)
🏢 e-Hireo
📍 India