19 Oct
|
Mahindra Holidays u0026amp; Resorts India
|
Mumbai
19 Oct
Mahindra Holidays u0026amp; Resorts India
Mumbai
Key Responsibilities
Create and manage campaign calendars, customer journeys, and experience roadmaps.
Own end-to-end execution of customer experiences across Push, SMS, WhatsApp, Email, and other digital channels.
Coordinate with creative and martech agencies for campaign planning, creative development, execution, and reporting.
Drive cross-functional coordination with Marketing, Technology and Operations teams.
Manage manual operational activities required for campaign deployment and delivery.
Monitor campaign performance and recommend optimizations based on customer insights and business outcomes.
Responsible for increasing resort occupancy, member referrals and FIT direct booking business. Required Skills & Experience
Hands-on experience with Clever Tap, MO Engage, Salesforce Marketing Cloud, or similar platforms.
Robust understanding of Push Notifications, SMS, WhatsApp, Email, and lifecycle marketing.
Experience with analytics tools such as Google Analytics, Mixpanel, or equivalent platforms.
Positive knowledge of Martech ecosystems, event tracking, customer data flows, APIs, and integrations.
Robust project management, stakeholder management, and communication skills.
Ability to manage multiple campaigns and priorities simultaneously.
Preferred Profile
5–8 years of experience in CRM, Martech, Customer Engagement, or Digital Marketing.
Experience in BFSI, Fintech, Loyalty, or Retention Marketing preferred.
📌 Manager Martech & Crm Mumbai
🏢 Mahindra Holidays u0026amp; Resorts India
📍 Mumbai