We are looking for a Marketing Advertising Specialist who can independently manage and optimize paid advertising campaigns across Meta and Google while contributing to overall marketing and communication activities.
Responsibilities
Plan, execute and manage Meta Ads and Google Ads campaigns (Search, Display, Performance Max) end-to-end - from campaign structure to creative briefing to budget pacing.
Own key performance metrics - CPL, CPA, ROAS, CTR and conversion rate — and optimize campaigns against them on an ongoing basis.
Run A/B tests on ad creatives, audiences and landing pages to continuously improve funnel performance.
Manage pixel/conversion tracking, UTM structuring and attribution reporting across platforms.
Define and execute marketing and communication activities in line with the overall marketing plan.
Coordinate marketing activities across channels to generate qualified leads.
Collaborate with content,
design and client teams to align creative with campaign goals.
Report on campaign performance with clear, data-backed insights and recommendations for clients.
Qualifications
Bachelor's degree or equivalent experience.
3+ years of hands-on experience running Meta Ads and Google Ads campaigns, ideally in a B2B or agency setting.
Solid grasp of performance marketing fundamentals — funnel metrics, attribution, budget allocation and campaign optimization.
Ability to multi-task across multiple client accounts and campaigns .
Robust verbal, written and organizational skills.
Role Details Position - Marketing Advertising Specialist
Location - Noida Sec 63
Work Mode - In office
Employment Type - Full-time
Experience - 3+ years
Salary
₹5 LPA
📌 Marketing Advertising Specialist Noida (India)
🏢 The Branding Studio
📍 India
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