About Glide Brands

Glide Brands is looking for a proactive and result-oriented

B2B Marketing Executive to strengthen our digital marketing and lead generation efforts. The ideal candidate should have hands-on experience in email marketing, WhatsApp marketing, Account-Based Marketing (ABM), and social media platforms such as LinkedIn and Instagram.

Key Responsibilities
Email Marketing:

Plan and execute B2B email campaigns, manage mailing lists, create engaging email content, and track campaign performance.
WhatsApp Marketing:

Execute WhatsApp marketing campaigns for business outreach, lead nurturing, promotions, and customer engagement.
Account-Based Marketing (ABM):

Identify target accounts, research decision-makers, and execute personalized marketing campaigns to generate qualified B2B leads.
LinkedIn Marketing:

Manage LinkedIn outreach, create engaging posts, identify potential clients, and support lead generation through LinkedIn.
Instagram Marketing:

Plan and execute Instagram content and campaigns to enhance brand visibility and audience engagement.




Performance Tracking:

Track key metrics such as open rates, click-through rates, engagement, conversions, and leads generated.
Coordination:

Work closely with the sales and business development teams to align marketing campaigns with business goals.

Required Skills & Qualifications
1–3 years of hands-on experience in B2B marketing, digital marketing
Practical experience in email marketing and WhatsApp marketing campaigns.
Understanding of Account-Based Marketing (ABM) strategies and targeted outreach.
Experience managing LinkedIn and Instagram for business marketing.
Robust written communication skills and the ability to create engaging marketing content.
Familiarity with lead generation tools, email marketing platforms, CRM systems, and campaign analytics.
Valuable research, analytical, organizational, and follow-up skills.
Ability to manage multiple campaigns and work towards measurable targets.

📌 Marketing Executive Mumbai
🏢 Glide Brands
📍 Mumbai