Scope of work:
Create and run Meta ads on Facebook and Instagram.
Plan ad campaigns targeting the right audience.
Create ad creatives, copy and lead generation forms.
Monitor ad performance, budget and cost per lead.
Maintain and track all incoming leads in a Google Sheet or CRM.
Call leads to check their requirements and relevancy.
Follow up with potential clients and identify qualified leads.
Optimise ads based on lead quality and performance to generate better results.