Basic knowledge of Google Ads and Meta Ads Manager.
Understanding of digital marketing concepts and paid advertising.
Basic knowledge of keyword research, audience targeting, and campaign objectives.
Basic knowledge of Shopify, including store navigation, product catalog management, and basic Meta Pixel setup and integration.
Familiarity with marketing metrics such as CPC, CTR, CPM, CPA, and ROAS.
Basic knowledge of Excel or Google Sheets for data analysis and reporting.
Valuable analytical, communication, and problem-solving skills.
Willingness to learn, experiment, and work with campaign data.
Knowledge of Google Analytics, Google Tag Manager, or Canva will be an added advantage.