Own and scale digital growth across Google Ads, Meta Ads, SEO & affiliate channel partners by driving profitable customer acquisition, improving conversion efficiency, and maximizing marketing ROI
Own end-to-end performance across Google Ads (Search, Shopping/PMax, YouTube), Meta Ads and SEO.
Drive customer acquisition while maintaining target ROAS, CAC and contribution margin goals.
Continuously optimize campaign structure, audience segmentation, bidding strategies, creatives and landing

pages.
Work closely with the Creative, Brand, CRM, Merchandising and Tech teams to improve conversion rates

across the funnel.
Develop SEO strategy including technical SEO, content planning, keyword expansion and organic traffic

growth.
Analyze campaign performance using GA4,



attribution tools and dashboards to generate actionable insights.
Lead experimentation through structured A/B testing across ads, audiences, landing pages and offers.
Manage agency/freelancer relationships where applicable while maintaining strong execution quality.
Stay ahead of platform updates, AI-driven advertising features and emerging growth prospects.
Minimum 47 years of hands-on experience managing high-
scale D2C performance marketing budgets across Google
and Meta. Solid analytical mindset with proven
experience delivering profitable growth. Comfortable
working in a rapid-paced, data-driven environment.

📌 Performance Marketing Lead For A Footwear Company Gurugram
🏢 Uberlife Consulting
📍 Gurugram