Anna Simona Kids is a premium D2C baby and kids essentials brand, sold online, across retail partners and in shop-in-shops. Our sister brand, Anna Simona Home, brings the same design sensibility to premium bedding and home. We're already at a solid scale and are now building our growth engine in-house.

Why this role exists

We've worked with agencies. Now we want someone who lives inside our brand, knows our customers and numbers intimately, and owns growth end to end. You won't be splitting attention across ten clients. It's just us, and you'll have the room and backing to build properly.

What you'll own
Meta and Google Ads end to end, including strategy, account structure, creative testing, budgets and scaling
WhatsApp marketing and CRM, covering campaigns, automations, flows and segmentation
Retention and repeat purchase through email, WhatsApp, loyalty and win-back
Full-funnel performance, meaning CAC, ROAS, contribution margin, LTV and conversion rate, not just platform metrics
Creative direction for ads, with transparent briefs to design and content teams on what to make and why




Tracking and attribution (pixel, CAPI, GA4, UTMs), so we trust our data
Growth across two brands with different audiences and price points

What we're looking for
4+ years in performance marketing, with most of it in D2C e-commerce, ideally in fashion, baby, lifestyle or home
A track record of profitably scaling spend, with results you can walk us through
Deep hands-on skill in Meta and Google Ads. You run the accounts yourself.
Experience with WhatsApp marketing tools and retention platforms
Solid command of Shopify and D2C unit economics
A sharp creative eye and an instinct for what makes a premium brand convert
An owner's mindset: proactive, accountable and comfortable working closely with the founder

Why join
Full ownership of growth for two premium brands
Direct access to the founder and quick decisions
Room to build systems your way, without agency layers
Competitive pay for the right experience

📌 Performance Marketing Manager Mumbai
🏢 Annasimona Kids
📍 Mumbai