Shift Timings: Monday to Friday - 11 AM to 8 PM (Weekends are fixed-offs)
Location: Sector V, Saltlake, Kolkata
Key Responsibilities
Plan, create, and manage Google Ads campaigns (Search, Display, Video, and Performance Max).
Conduct keyword research and competitor analysis to optimize campaign performance.
Monitor campaign performance and continuously optimize for ROI, CPC, CTR, and conversions.
Manage Google Analytics and Google Tag Manager for tracking and reporting.
Generate qualified leads through paid advertising campaigns.
Prepare regular performance reports and insights for management.
Work closely with the sales and development teams to align marketing goals with business objectives.
Stay updated with the latest Google Ads trends, updates, and best practices.
Requirements
Minimum 2 years of experience in Digital Marketing with solid expertise in Google Ads.
Hands-on experience with Google Ads, Google Analytics, and keyword research tools.
Strong understanding of PPC strategies, bidding strategies, and campaign optimization.
Analytical mindset with the ability to interpret campaign data and improve performance.
Positive communication and reporting skills.
Preferred (Though Not Mandatory)
Google Ads Certification will be an added advantage.
Experience in lead generation campaigns for digital marketing or IT services.
Pay: ₹30,000.00 - ₹60,000.00 per month
Benefits
Versatile schedule
Leave encashment
Application Question(s):
How many years of Meta Ads experience do you have?
Experience:
Google Ads: 2 years (Required)
Work Location: In person
📌 Performance Marketing Manager Kolkata
🏢 Liberating Group
📍 Kolkata
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