Product UI/ UX Designer (Lifecycle &
User Journeys)
Responsibilities
Product Discovery &
Planning
Translate business goals into UI/UX strategies and measurable KPIs.
Create user personas & journey maps for different lifecycle stages (current users, active users, churn-risk users, power users).
Collaborate with stakeholders to finalise product roadmaps.
Lifecycle-Focused UX Design
Map UX flows for onboarding, feature discovery, activation, conversion, and retention.
Design low/high-fidelity wireframes & clickable prototypes.
Create decision trees for multi-path user journeys (e.g., free → paid upgrades).
Collaboration &
Handoff
Deliver dev-ready designs and flows in Figma &
Zeplin (both are Mandatory).
Work closely with UI devs to ensure correct implementation.
Document edge cases, error states, and alternative flows.
Testing &
Optimization
Conduct usability tests pre- and post-release.
Analyze product analytics (Mixpanel, Amplitude, Firebase) to find drop-off points.
Suggest UX iterations for higher conversion and retention.
Post-Launch Growth
Partner with marketing to align UX with marketing campaigns.
Integrate feedback loops for continuous improvement.
Requirements
4+ years in UI/ UX &
Product design for mobile/web tech products.
Solid understanding of product lifecycle design (AARRR: Acquisition, Activation, Retention, Referral, Revenue).
Proficiency with Figma, Miro, Adobe XD.
Portfolio showing UX decisions tied to business outcomes, not just visuals.