Job Responsibilities • Manage complete lifecycle of HPLC (High-Performance Liquid Chromatography) product portfolio from launch to commercialization.
Develop product positioning, marketing strategies, and business growth plans for HPLC products.
Support sales and service teams with product training, technical presentations, demonstrations, and customer discussions.
Handle product launches, promotional activities, scientific events, and market analysis.
Build relationships with KOLs, diagnostic laboratories, hospitals, and channel partners.
Coordinate with application, service, regulatory affairs, and global teams for smooth product operations.
Monitor competitor activities, market trends, and customer requirements in the diagnostics segment.