We are looking for a creative and consumer-focused Product Marketing professional to drive marketing initiatives for our wearables category, including smartwatches. The role involves product positioning, consumer insights, cutting-edge campaigns, and strategic partnerships to drive brand awareness and category growth.
Key Responsibilities
Develop product positioning and go-to-market strategies for wearables.
Identify consumer insights, market trends, and competitive opportunities.
Conceptualise engaging, product-led marketing campaigns.
Explore celebrity, influencer, sports, and lifestyle brand collaborations.
Evaluate campaign ideas for consumer relevance and business impact.
Collaborate cross-functionally to drive product awareness and sales.
What We’re Looking For
0–3 years of experience in product marketing, brand marketing, or a related field.
Solid creative thinking and consumer understanding.
Interest in consumer technology, wearables, and lifestyle trends.
Robust communication, analytical, and stakeholder management skills.
A balance of creativity, strategic thinking, and commercial acumen.