Roles and Responsibilities
Storefront &
Funnel Strategy:
Develop and implement product-led strategies to optimize storefront layout, maintain funnel hygiene, and drive conversion efficiency.
Metrics &
Performance Ownership:
Own merchandising performance and funnel metrics, institutionalize them across teams, and lead regular performance cadences with stakeholders.
Category Visibility &
Optimization:
Plan category-level visibility and optimize storefronts (with a robust focus on Brand Stores and Category Pages) using data rigor.
Campaign Planning &
Collaboration:
Partner with Brand, Marketing, and Design teams to plan monthly and yearly campaigns, co-owning metrics such as CTR and Session-to-List-View ratios.
Execution &
Experience Management:
Execute marketing and promotional campaigns with high precision, ensuring minimal breakage in customer experience.
Cross-Functional &
Event Coordination:
Collaborate with cross-functional teams to plan and execute critical interventions, playing a key operational role in major sale events (e.g.,
End of Reason Sale
,
Big Fashion Days
).
Product &
Engineering Alignment:
Liaison with Product and Engineering teams to ensure seamless storefront functionality, run experiments, and drive adoption of current features.
Stakeholder &
Team Enablement:
Act as a central conduit between Category Demand Management, Monetization, and Design teams, while handling stakeholder inquiries and training store associates to uphold high operational standards.