Role & responsibilities
Coordinate with the Regional Marketing Manager to develop and execute promotional and marketing plans for the region.
Manage and oversee all BTL (Below-the-Line) marketing activities across the assigned region, operating from the Circle Office.
Drive regional market communication and promotional initiatives in alignment with business objectives.
Plan, prioritize, and ensure timely execution of activities as per the regional marketing calendar.
Monitor the execution and placement of NLB, GSB, In-Shop branding, POSM, and other promotional materials across the region.
Ensure proper utilization and maintain utilization reports and trackers for all POSM and branding materials.
Plan and coordinate Carpenter Meets, Dealer Meets, Architect Meets, Contractor Meets, and other market activation activities.




Coordinate with the Branch Sales Team to ensure effective execution of regional promotional programs and marketing initiatives.
Conduct approximately 15 days of market visits every month across Tamil Nadu and Kerala to monitor market activities, branding, execution, and gather market insights.
Prepare and maintain monthly reports and trackers, including:
Market Visit Reports
BTL Activity Reports
Branding Tracker
Influencer Activity Tracker
POSM Utilization Reports

Preferred candidate profile
Solid coordination and stakeholder management skills.
Valuable understanding of BTL marketing, market activation, and branding activities.
Ability to work closely with Sales and Marketing teams.
Solid execution, follow-up, and reporting skills.

📌 Senior Executive/assistant Manager Btl Chennai (India)
🏢 Greenpanel Industries
📍 India