We are seeking a strategic and performance-driven Team Lead – Content Writer who can lead content initiatives focused on branding, lead generation, and measurable growth while managing a team effectively.
Key Responsibilities
Lead and manage a team of 2–3 content writers
Develop and execute content strategies aligned with marketing and lead generation goals
Create and review high-quality content (blogs, landing pages, PRs, whitepapers, case studies)
Develop SEO-driven content to increase organic traffic and inbound leads
Collaborate with social media and performance marketing teams for campaigns
Conduct competitor analysis and identify content gaps/opportunities
Maintain content calendars and ensure timely delivery
Align content with different stages of the marketing funnel
KPIs & Performance Metrics
Number of qualified leads generated through content
Organic traffic growth (website/blog performance)
Keyword ranking improvements and SEO performance
Conversion rates from blogs, landing pages, and campaigns
Content engagement metrics (time on page, bounce rate, shares)
Consistency in content delivery and meeting deadlines
Quality benchmarks (minimal revisions, high approval rate)
Team productivity and output efficiency
Contribution to brand positioning and thought leadership
Requirements
Robust expertise in content strategy and SEO
Proven experience in lead generation through content marketing
Leadership experience managing a content team
Analytical mindset with ability to track and improve performance
Strong understanding of tech domain and industry trends
Pay: ₹40,000.00 - ₹55,000.00 per month
Advantages
Adaptable schedule
Health insurance
Leave encashment
Life insurance
Provident Fund
Work Location: In person
📌 Senior Content/team Lead Ahmedabad
🏢 Vrinsofts Technology
📍 Ahmedabad
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