Company: Khandelia Oils & General Mills | Brand: Mashal Mustard Oil

Location: Chandigarh | Coverage: Punjab & Other States

Experience: 8–12 Years | Industry: FMCG / Edible Oil

Role Summary: Lead General Trade sales, distribution expansion and field execution across Punjab and multiple states.

Key Responsibilities:
Drive primary and secondary sales across assigned markets.
Develop distributor, wholesaler and retail networks.
Set and monitor state, territory, distributor and salesperson targets.
Drive distribution, market coverage, outlet productivity and collections.
Monitor SFA/ERP data, PJP, beat plans, attendance and daily execution.
Lead, mentor and hold the field sales team accountable to KPIs.
Manage trade schemes, margins, promotions and market development.




Conduct regular market visits and identify business opportunities.
Monitor receivables, credit and distributor performance.

Ideal Profile:
MBA / PGDM in Sales & Marketing from a premier institute.
8–12 years of solid FMCG General Trade experience; edible oil preferred.
Proven experience managing multi-state sales teams and distributor networks.
Strong understanding of primary/secondary sales and market credit.
Data-driven, hands-on leader with robust field execution skills.
Robust command of ERP, SFA, CRM and Excel.
Willing to travel extensively across Punjab and other states.

📌 State Head Sales Punjab Chandigarh
🏢 Khandelia Oil And General Mills
📍 Chandigarh