Job Description:
We are looking for a Performance Marketing Executive to drive lead generation and student enrollments for our EdTech courses and internship programs.
Key Responsibilities:
Manage Google Ads and Meta Ads campaigns.
Generate quality leads and optimize CPL.
Monitor campaign performance, conversions, and ROI.
Conduct A/B testing and audience targeting.
Track conversions using GA4, GTM, and Meta Pixel.
Coordinate with sales and content teams to improve enrollments.
Required Skills:
Hands-on experience in Google Ads and Meta Ads.
Solid knowledge of lead generation and campaign optimization.
Analytical skills and performance reporting.
EdTech experience is preferred.