Job Title: SEM Manager – Performance Marketing
Industry: Education – Preschool & Daycare
Experience: 4+ Years

Job Summary:
We are looking for a results-driven SEM Manager to drive digital marketing performance and generate quality leads for admissions and franchise acquisition across branches.Key Responsibilities:
Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and Bing/Microsoft Ads.
Explore ChatGPT advertising prospects as available and leverage AI tools for ad copy, creatives, targeting insights, and campaign optimization.
Generate quality leads for preschool admissions, daycare enquiries, and center visits across multiple locations.
Manage budgets, keyword research, bidding strategies, audience targeting, and ad creatives.
Monitor and optimize CPL, CTR, conversion rates, lead quality, and ROAS.
Implement conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).




Use AI-powered tools and automation to improve campaign performance and marketing efficiency.
Conduct A/B testing, competitor analysis, and performance reporting.
Collaborate with marketing and admissions teams to improve lead-to-admission conversion.

Required Skills & Qualifications:
4+ years of experience in SEM, PPC, and performance marketing.
Hands-on expertise in Google Ads, Meta Ads, and Bing/Microsoft Ads.
Robust knowledge of GTM, GA4, conversion tracking, and analytics.
Experience using AI tools for advertising and campaign optimization.
Proven experience in lead generation and multi-location campaigns.
Experience in education, preschool, daycare, or related sectors is preferred.
Solid analytical, communication, and budget management skills.

Pay: Up to ₹50,000.00 per month

Work Location: In person

📌 Sem Manager Performance Marketing Preet Vihar (India)
🏢 Petals Pre School
📍 India