We believed that if we started with local content in their own language, they'd come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.
Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. Astrology & Guidance - instant access to trusted Astrologers (AstroLokal)
Edutainment & Skill Learning - practical skills in regional languages (GyanTV)
Agri Consulting - farmer-first advisory in local languages (AgriLokal)
Local Jobs - blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
Social & Community - Place to find & post social updates (Lokal app)
Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight + AI. We ship quick. We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.
Users in Bharat love sharing daily greetings, festival wishes, political support, and social updates with their networks. quality visual content in their own regional languages. By providing highly relevant, easy-to-use templates for every occasion,



we are building a sticky daily habit that drives immense engagement, viral growth, and social sharing across the Lokal ecosystem.
End-to-End Product Ownership: Full ownership of the Posters product area, measured by core business outcomes (Daily

Tight collaboration with content and marketing teams. You connect content
Deep Data Analytics: Read user sharing behavior from data, run 2nd and 3rd level digging to find the real drivers of

virality, and know when to stop over-analyzing and just ship a recent creator tool or feed update.
~ Personalization & Discovery: Ship MVPs fast (category-specific templates, localized festival feeds), and build the business

Scale: Experience on high-MAU, consumer-facing products at scale (ideally in content, social, or creative tools)
and updated on my WhatsApp status'), and have the toolkit to build that understanding quickly in a recent language market.
You practice A/B discipline without falling into analysis paralysis
churn research, and competitive analysis of content-sharing platforms.
Vernacular or India-specific consumer product experience
Experience with social sharing loops, viral growth, or content-creation and template-driven products

📌 Product Manager Full Time Bengaluru
🏢 Lokal
📍 Bengaluru