About the role

Skeure Education guides students and working professionals into UGC-recognised online and distance degrees from partner universities such as LPU. Almost every student finds us through a Meta ad and starts the conversation on WhatsApp.

We have already built the machine: click-to-WhatsApp campaigns, a WhatsApp chatbot that replies in seconds, our own CRM, a fast website, Google Analytics, and a weekly report that ties every enrolment back to the ad that brought it in. We now need one person to run it day to day and make it better.

You will own our digital marketing end to end, with the founder as your sparring partner. The goal is simple: more enrolments at a lower cost per enrolment. Not more likes, not more clicks.

Why this role is different

- You are measured on enrolments. Our weekly scorecard matches admissions to the ad that started the chat. You see exactly which ad paid for itself.
- The plumbing already works. Tracking, CRM and chatbot are live. You spend your time on campaigns and creative, not on fixing pixels.
- AI is part of the job. We make ad creative and run analysis with AI tools (Claude, ChatGPT, AI image generation). You will learn to use them well.
- Real budget, real decisions. You manage a live monthly ad budget of ₹[amount], with clear rules for when to scale or cut.
- Small team, big say. You report to the founder and shape how marketing is done here.

What you will run

- Paid ads - Meta Ads Manager: Facebook, Instagram and WhatsApp Status placements, click-to-WhatsApp campaigns
- Lead handling - WhatsApp Business, our chatbot and CRM (you read the data; counsellors handle the chats)
- Website and search - Our website, Google Analytics 4, Google Search Console, Google Business Profile, an SEO research tool




- Creative - AI image and video tools, Canva or similar, a simple creative approval process
- Reporting - The weekly enrolment scorecard, Google Sheets

What you will do

Paid ads (about 60% of your time)

- Plan, build and run Meta campaigns for our partner universities, region by region across North India
- Run creative tests in clean cells, then kill losers and scale winners using our cost-per-enrolment rules
- Manage budgets daily and propose each budget change with the numbers behind it
- Keep the account tidy: naming, audiences, placements, and ads paused when they stop working

Creative and copy (about 20%)

- Brief and produce ad images, short videos and WhatsApp Status creatives, using AI tools and templates
- Write ad copy in English and Punjabi. Online-programme ads run in English; Punjab distance ads can run in Punjabi
- Check every claim before it ships: fees from the university's own page, recognition from UGC-DEB, the right disclosures

Measurement (about 10%)

- Run the Monday scorecard and share a one-page summary: spend, conversations, enrolments, cost per enrolment, next steps
- Watch the funnel from ad to WhatsApp to enrolment and flag where people drop off
- Make sure every campaign points at the right WhatsApp number and keeps its tracking intact

Website, search and local (about 10%)

- Keep the Google Business Profile current and active




- Track website traffic and search performance in GA4 and Search Console
- Brief content and landing-page changes to our developer (no coding needed)

What we are looking for

Must have

- 2 to 4 years running Meta ads with your own hands, with at least ₹[1 lakh] a month in spend managed
- Lead generation experience (education, real estate, healthcare or similar), ideally click-to-WhatsApp or lead forms
- You think in cost per result, not reach. You can show us a campaign you improved and by how much
- Strong in Google Sheets: pivots, lookups, simple charts
- Can write clear ad copy in English, and read and write Punjabi
- Careful with facts. You never publish a fee, ranking or approval claim you have not checked

Good to have

- Experience in education marketing (universities, coaching, EdTech, study abroad)
- GA4, Search Console and Google Business Profile
- Hands-on with AI tools for creative and analysis
- Basic video editing for Reels and Status (CapCut or similar)
- Google Ads experience

What we offer

- ₹35,000 to 45,000 fixed monthly salary, based on experience
- Hands-on training in AI tools for marketing
- Mon - Sat, 9 AM to 6 PM
- Direct access to the founder and a clear path to Growth Lead as the team grows

Hiring process

- Practical task, done at home (about 2 hours): review a sample ad report and suggest three changes, then write two ad texts for a programme we give you
- Interview (45 minutes): walk us through your task and a campaign you are proud of
- Offer, usually within a week of the interview

Skeure Education is an equal prospect employer. We never charge candidates any fee at any stage of hiring

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Meta Ads & Growth) (Sahibzada Ajit Singh Nagar)
🏢 skeure education
📍 Sahibzada Ajit Singh Nagar