Job Summary

We are looking for a proactive and technically oriented Sales Engineer to handle B2B sales activities for our transformer manufacturing company. The candidate will communicate with clients from the power sector, coal industry, and various manufacturing plants to understand their transformer requirements, generate qualified leads, prepare quotations, coordinate with the production and technical teams, and follow up with customers to convert enquiries into orders.

The ideal candidate should have an engineering background, good communication skills, commercial awareness, and the ability to understand customer requirements and coordinate effectively with internal departments.

Key Responsibilities1. Client Communication & Requirement Gathering

- Communicate with existing and prospective B2B clients through phone calls, emails, online meetings, and customer visits.
- Connect with customers from power plants, coal mines, mining companies, steel plants, cement plants, and other manufacturing industries.
- Understand and record customer requirements for transformers, including capacity (kVA/MVA), voltage levels, application, quantity, technical specifications, delivery timelines, and other relevant details.
- Collect technical specifications, enquiry documents, drawings, and tender documents from customers wherever required.
- Maintain accurate records of all client interactions, enquiries, and follow-up activities.

2. Lead Generation & Enquiry Management

- Identify potential customers and generate new business leads through calls, emails, industry databases, referrals, and online research.
- Follow up on new enquiries and qualify leads based on customer requirements, project status, budget, and purchase timelines.
- Maintain and regularly update the sales pipeline and customer database.
- Identify repeat business opportunities from existing customers.
- Track enquiries from initial contact through quotation, negotiation, and order confirmation.

3. Quotation Preparation & Internal Coordination

- Prepare techno-commercial quotations based on customer requirements and approved pricing.
- Coordinate with the production, design, and engineering teams to obtain technical inputs, product specifications, manufacturing feasibility, and delivery schedules.




- Submit quotations to the concerned internal team for review and approval, wherever required.
- Ensure that quotations are accurate, complete, and submitted to customers within the agreed timelines.
- Revise quotations based on customer feedback and approved commercial terms.

4. Customer Follow-up & Order Conversion

- Regularly follow up with customers on submitted quotations, pending enquiries, technical clarifications, and commercial negotiations.
- Understand the reasons for delayed decisions or lost orders and take appropriate follow-up action.
- Coordinate with customers and internal teams to resolve technical and commercial queries.
- Negotiate commercial terms within the company's approved pricing and discount policies.
- Work towards converting enquiries and quotations into confirmed purchase orders.

5. Coordination with Production & Other Departments

- Coordinate with the production and technical teams to confirm product feasibility, specifications, pricing inputs, and expected delivery dates.
- Obtain necessary internal approvals before submitting final quotations or making commitments to customers.
- Communicate customer requirements and approved order details accurately to the concerned departments.
- Follow up internally on pending approvals and customer-related technical clarifications.
- Coordinate with production, quality, dispatch, and finance teams as required for order execution and customer communication.

6. Sales Reporting & Documentation

- Maintain records of leads, customer enquiries, quotations, follow-ups, and order status.
- Prepare daily, weekly, and monthly sales activity reports.
- Track enquiry-to-quotation and quotation-to-order conversion rates.
- Maintain customer contact details, purchase history, and future business opportunities.
- Update management on sales progress, pending approvals, important enquiries, and expected orders.





Educational Qualifications & Experience

- B.E. / B.Tech. in Electrical Engineering is preferred; a Diploma in Electrical Engineering may also be considered.
- 3–7 years of experience in B2B sales, sales coordination, inside sales, or business development, preferably in transformers or electrical equipment.
- Candidates with experience serving power plants, coal and mining companies, EPC contractors, and industrial manufacturing plants will be preferred.
- Basic understanding of transformers, electrical equipment, technical specifications, and industrial procurement processes.
- Experience in preparing quotations, managing customer enquiries, and coordinating with production or engineering teams is desirable.

Required Skills

- Robust verbal and written communication skills.
- Valuable telephone, email, and client-handling skills.
- Ability to understand and accurately record technical and commercial requirements.
- Proficiency in MS Excel, MS Word, email, and sales reporting.
- Good follow-up, coordination, documentation, and time-management skills.
- Ability to prepare quotations and manage multiple enquiries simultaneously.
- Customer-oriented attitude with a strong focus on lead conversion and order booking.

Key Performance Indicators (KPIs)

- Number of qualified leads generated.
- Number of customer enquiries received and processed.
- Timeliness and accuracy of quotation preparation.
- Follow-up effectiveness and quotation conversion rate.
- Number and value of orders secured.
- Customer response time and enquiry turnaround time.
- Accuracy of customer records and sales reports.

Preferred Candidate Profile

The ideal candidate will be technically sound, organised, and comfortable communicating with industrial customers. The candidate must be capable of handling the complete enquiry-to-quotation process, coordinating with production for technical and commercial approvals, and consistently following up with clients to generate business and secure orders.

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 Sr. Sales Engineer (Raipur)
🏢 Barbrik Transformers
📍 Raipur