- Minimum 5+ Years in B2C performance digital marketing experience.
- MBA (Marketing) OR related fields with required experience.
- Well versed with Retail/Ecommerce industry marketing experience for IT services & solutions.
- Passionate ROI driven experience in search marketing, paid social media & affiliate marketing
- Proficiency in English Language – Reading, Writing and Communications.
Roles and Responsibilities:
- Ideate and contribute to revenue pipeline of leads for Ecommerce projects across startups and SMBs.
- Craft strategy and drive execution independently for performance marketing campaigns for client projects.
- Craft proposals and present performance marketing offerings across search marketing, paid media and affiliate marketing for clients.
- Execute paid campaigns across Google Ads, LinkedIn, Meta, YouTube and others as per the requirement of clients.
- Manage client budget,
generate qualified leads using best practices and techniques as per the market standard
- Carry out detailed keyword research, understand target audience, identify personas, understand pain points and accordingly design paid campaigns across multiple channels.
- Co-work with content team and design team to create marketing campaigns and drive promotional items as per the necessity of curated campaigns.
- Configure, monitor and generate reports to show analytics report reflecting analysis,observation and actions on regular basis
- Demonstrate high level of stake holder ship in data driven campaigns and be accountable for ROI for client projects.