Vsynergize is looking for an experienced and detail-oriented Quality Analyst with strong hands-on experience in B2B Demand Generation and lead qualification processes.

The ideal candidate must have practical experience in auditing BANT, HQL (High-Quality Leads), and MQL (Marketing Qualified Leads), along with outbound telecalling, appointment generation, and SDR/BDR operations.

The candidate will be responsible for evaluating the quality of sales conversations, validating lead qualification, monitoring voice and chat interactions, identifying performance gaps, and conducting training sessions to improve overall campaign quality and appointment generation outcomes.

Hands-on QA experience in BANT, HQL, and MQL is mandatory.

Key Responsibilities
1. B2B Demand Generation Quality Auditing

- Conduct regular quality audits of B2B outbound calling, appointment generation, and lead generation activities.
- Audit SDR/BDR interactions to ensure effective prospect engagement and lead qualification.
- Evaluate call quality, opening pitches, discovery questions, probing techniques, objection handling, and appointment-setting conversations.
- Ensure agents follow campaign-specific scripts, SOPs, quality parameters, and client guidelines.
- Monitor the quality of prospect interactions and ensure meaningful business conversations.

2. BANT, HQL & MQL Lead Qualification

- Perform quality audits and validation of leads based on BANT qualification criteria: Budget, Authority, Need, and Timeline.
- Evaluate whether generated leads meet HQL and MQL qualification standards.
- Verify prospect requirements, buying intent, decision-making authority, business relevance, and lead suitability.
- Identify incorrectly qualified leads, incomplete information, and gaps in lead qualification.
- Ensure appointments meet the defined client and campaign qualification criteria.
- Provide feedback to SDR/BDR agents on improving lead quality and qualification accuracy.

3. Voice, Chat & Outbound Process Audits

- Conduct regular audits of voice calls, chat interactions, and outbound communication.




- Evaluate communication skills, professional conduct, listening skills, pitch delivery, and engagement techniques.
- Monitor cold calling, prospecting, follow-ups, and appointment generation activities.
- Conduct live call monitoring and real-time quality checks.
- Maintain accurate audit records, quality scorecards, and agent performance reports.

4. Training & Agent Development

- Conduct process and quality training for new joiners, SDRs, and BDRs.
- Organise refresher training sessions based on identified quality gaps.
- Provide individual coaching and constructive feedback to improve agent performance.
- Train agents on BANT qualification, HQL/MQL standards, prospect engagement, cold calling, and objection handling.
- Conduct calibration sessions with Team Leaders and Operations Managers.
- Track training effectiveness and monitor improvements in agent quality scores.

5. Quality Reporting & Performance Improvement

- Prepare daily, weekly, and monthly quality audit reports.
- Maintain agent-wise quality scorecards and audit trackers.
- Analyse quality trends, recurring errors, lead rejection reasons, and qualification gaps.
- Identify opportunities to improve lead quality, appointment conversion, and campaign performance.
- Share quality findings and actionable improvement plans with management and operations teams.
- Track agent performance following feedback and training interventions.

6. On-site Quality Management

- Perform regular floor-level quality checks and real-time monitoring.
- Work closely with SDR/BDR Team Leaders and Operations Managers.
- Ensure compliance with campaign-specific quality benchmarks and client requirements.




- Maintain consistency in quality standards across multiple outbound campaigns.

Mandatory Skills & Qualifications

- 2–5 years of relevant experience as a Quality Analyst in B2B Demand Generation, SDR/BDR, Lead Generation, or Outbound Sales processes.
- Mandatory hands-on QA experience in BANT, HQL, and MQL lead qualification and auditing.
- Strong understanding of BANT parameters: Budget, Authority, Need, and Timeline.
- Practical experience evaluating and validating HQL and MQL leads.
- Experience auditing B2B outbound telecalling and appointment generation processes.
- Strong understanding of SDR/BDR workflows, cold calling, prospect qualification, and appointment setting.
- Experience auditing both voice and chat interactions.
- Prior experience in conducting agent training, coaching, and quality calibration.
- Excellent English communication and analytical skills.
- Ability to identify lead quality issues and provide actionable feedback.
- Proficiency in preparing quality reports, audit scorecards, and performance trackers.
- Willingness to work from the office in a US shift, 5 days a week.

Preferred Skills

- Experience handling US-based B2B demand generation campaigns.
- Familiarity with sales engagement and call monitoring tools such as Nooks, Drip, or similar platforms.
- Understanding of ICP (Ideal Customer Profile), lead qualification, buying intent, and decision-maker identification.
- Experience working with multiple B2B campaigns and client-specific quality benchmarks.

Important Requirement

Candidates must have actual working experience in B2B Demand Generation Quality Assurance, specifically involving BANT, HQL, and MQL audits.

Candidates with only general voice process QA, customer service QA, or basic call monitoring experience without B2B lead qualification exposure will not be considered.

Work Details

- Work Location: Pune – In office
- Shift: US Shift
- Working Days: 5 Days a Week
- Employment Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Quality Analyst (Pune)
🏢 Vsynergize
📍 Pune