Department: International Sales & Business Development
Job Location: Ludhiana, Punjab
Employment Type: Full-Time
Experience Required: 5–10 Years (Preferred)

Job Summary

Unicross Group is seeking an experienced, dynamic and results-driven Export Sales Manager to develop, manage and expand international sales across a diverse portfolio of products, including sewing machines, bicycles, scaffolding systems, tyres, tubes, spare parts, accessories and other engineering and industrial products.

The ideal candidate must have proven experience in export sales, international business development, overseas customer acquisition and managing multiple product categories across different global markets.

The selected candidate will be responsible for identifying new export opportunities, developing international buyer relationships, negotiating competitive commercial terms, securing orders, achieving sales targets and coordinating with internal departments to ensure successful order execution and timely shipments.

We are looking for a commercially strong professional who can independently generate international business, manage overseas customers and drive sustainable export sales growth.

Key Responsibilities

1. International Sales & Business Development

- Identify and develop new business opportunities across international markets.
- Generate qualified leads and acquire overseas distributors, importers, wholesalers, dealers, institutional buyers and other potential customers.
- Develop and implement market-specific export sales strategies to increase international sales and market penetration.
- Conduct market research to identify potential countries, customer segments, competitor activities, pricing trends and emerging opportunities.
- Build and maintain a strong international sales pipeline through direct outreach, referrals, trade platforms, industry networks and exhibitions.
- Establish and maintain long-term relationships with international customers and business partners.
- Achieve assigned monthly, quarterly and annual export sales targets.

2. Multi-Product Export Sales Management

- Independently handle sales of multiple product categories, including sewing machines, bicycles, scaffolding systems, tyres, tubes, components, spare parts and related accessories.
- Develop sound knowledge of product specifications, applications, technical features, pricing structures and market requirements.
- Understand the varying commercial and technical requirements of customers across different product categories.
- Identify cross-selling and upselling opportunities within the existing customer base.
- Promote additional product categories to existing overseas buyers to maximise business opportunities.
- Coordinate with technical, procurement and production teams to obtain accurate product information and resolve customer enquiries.
- Identify opportunities to introduce new products based on customer demand and market potential.

3. Overseas Customer Acquisition & Relationship Management

- Identify, approach and convert prospective international buyers into active customers.
- Manage customer communication through email, telephone, video meetings, digital platforms and international business visits.
- Handle customer enquiries, product presentations, quotations, negotiations and commercial discussions.
- Maintain regular communication with existing customers to generate repeat business.
- Understand customer requirements regarding product specifications, quantities, quality, pricing, packaging and delivery schedules.
- Address customer concerns professionally and coordinate timely resolutions.
- Maintain updated customer databases, contact information, enquiry records and communication histories.

4. Export Pricing, Quotations & Commercial Negotiations

- Prepare competitive export quotations and commercial offers based on product costs, target margins and prevailing market conditions.
- Negotiate prices, payment terms, delivery schedules and other commercial conditions with international customers.
- Demonstrate practical knowledge of international trade terms, including FOB, CIF, CFR, EXW and other applicable Incoterms.
- Coordinate with the Purchase and Accounts departments to verify product costing, commercial feasibility and profitability.
- Monitor competitor pricing and international market trends to maintain competitive sales positioning.
- Ensure that negotiated commercial terms are aligned with company policies and approved profitability targets.
- Assist in evaluating freight costs, shipping requirements and other relevant export-related expenses while preparing quotations.

5. Export Order Management & Shipment Coordination





- Manage the sales process from initial enquiry and quotation through order confirmation, execution and shipment coordination.
- Prepare and verify customer purchase orders, proforma invoices, order confirmations and other commercial documents.
- Coordinate closely with the Purchase, Production, Quality Control, Logistics and Export Documentation departments.
- Monitor order progress to ensure products are manufactured, inspected, packed and dispatched according to agreed schedules.
- Communicate delivery commitments accurately and proactively update customers regarding order status.
- Identify potential delays and coordinate corrective actions with the relevant departments.
- Ensure that customer-specific product, packaging, labelling and documentation requirements are communicated clearly to the execution teams.
- Support timely shipment execution and maintain customer satisfaction throughout the order cycle.

6. International Market Research & Expansion

- Conduct research on existing and potential export markets to identify business expansion opportunities.
- Analyse customer demand, market competition, pricing structures, distribution networks and product preferences.
- Identify prospective distributors and business partners in untapped international markets.
- Monitor relevant import regulations, product standards, certification requirements and trade restrictions in coordination with appropriate specialists.
- Recommend suitable products and pricing strategies for different international markets.
- Participate in international trade fairs, exhibitions, buyer-seller meetings and business delegations as required.
- Support management in developing country-wise and product-wise export growth strategies.

7. Payment Follow-Up & Commercial Risk Management

- Coordinate with the Accounts department to track customer payments, advances and outstanding balances.
- Maintain awareness of international payment methods, including advance payments, letters of credit (LC), documentary collections and bank transfers.
- Follow up with customers to ensure payments are received within agreed terms.
- Identify potential customer payment risks and escalate concerns to management.
- Coordinate with Accounts and Export Documentation teams regarding payment-related documents and shipment releases.
- Assist in resolving commercial disputes, payment discrepancies and customer claims.

8. CRM, ERP, Software & Sales Reporting

- Proficiently operate CRM software, ERP systems, MS Excel and other digital sales management tools.
- Maintain accurate records of international leads, enquiries, quotations, customer communications, confirmed orders and sales performance.
- Generate regular reports using CRM, ERP, Excel and other business reporting software.
- Prepare country-wise, customer-wise and product-wise sales reports.
- Track enquiry conversion rates, pending quotations, sales targets, confirmed orders and outstanding payments.
- Prepare weekly and monthly sales forecasts, pipeline reports and management information system (MIS) reports.
- Utilise digital tools and international B2B platforms for lead generation, customer management and sales follow-ups.
- Analyse sales data to identify growth opportunities, performance gaps and areas for improvement.

9. Sales Planning, Strategy & Performance Management

- Develop and execute structured export sales plans aligned with the company's business objectives.
- Establish sales targets for individual products, customer accounts and international markets.
- Monitor sales performance, profitability and order conversion rates.
- Identify underperforming markets and develop corrective sales strategies.
- Provide management with regular updates on new business opportunities, customer developments and market conditions.
- Recommend improvements in product offerings, pricing, customer service and international sales processes.
- Support the development of a scalable international sales network.

Educational Qualifications

- Bachelor's Degree in International Business, Business Administration, Commerce, Marketing or a related discipline.
- MBA in International Business, Marketing or Sales will be an added advantage.
- Relevant certification or training in export management,



international trade or foreign trade procedures will be preferred.

Required Experience

- Minimum 5 years of proven experience in export sales and international business development, preferably within manufacturing, engineering goods, industrial products or export trading companies.
- Demonstrated experience in acquiring overseas customers and independently generating export orders.
- Practical experience handling multiple product categories and international markets.
- Strong understanding of export pricing, international trade practices, Incoterms and commercial negotiations.
- Experience coordinating export orders with procurement, production, logistics and documentation departments.
- Proven track record of achieving international sales targets and developing long-term customer relationships.
- Experience working with international distributors, wholesalers, importers and B2B customers.
- Proficiency in CRM software, ERP systems and MS Excel.
- Existing relationships with international buyers and distributors will be a significant advantage.

Key Skills & Competencies

- Strong international sales and business development capabilities.
- Proven overseas customer acquisition and lead conversion skills.
- Excellent commercial negotiation and export pricing abilities.
- Ability to manage and sell multiple product categories simultaneously.
- Strong understanding of international markets, buyer expectations and B2B sales processes.
- Excellent written and verbal communication skills in English.
- Ability to communicate professionally with international customers across different countries and cultures.
- Strong customer relationship management and problem-solving skills.
- Proficiency in CRM, ERP, Excel and digital reporting platforms.
- Excellent planning, organisation and sales pipeline management skills.
- Ability to independently manage sales targets and multiple customer accounts.
- Willingness to travel internationally for customer meetings, exhibitions and market development activities.
- Results-oriented approach with strong accountability and professional integrity.

Preferred Candidate Profile

We are particularly interested in candidates who:

- Have worked with established export houses, manufacturing companies or international trading organisations.
- Possess an active network of overseas buyers, importers, distributors and wholesalers.
- Have successfully developed new international markets and generated repeat export orders.
- Have experience selling engineering goods, industrial products, bicycles, sewing machines, scaffolding products or related product categories.
- Can confidently handle enquiries and business negotiations involving different product categories.
- Demonstrate strong commercial awareness and the ability to balance competitive pricing with profitability.
- Are comfortable working across different time zones and managing international customer relationships.
- Can independently develop new business rather than relying exclusively on existing company enquiries.
- Are proficient in preparing sales reports, forecasts and management presentations through software.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Export Sales Revenue: Achievement of monthly, quarterly and annual sales targets.
- New Customer Acquisition: Number and commercial value of new overseas customers developed.
- New Market Development: Successful entry into new countries and international markets.
- Sales Profitability: Achievement of approved gross profit and contribution margin targets.
- Lead Conversion Rate: Percentage of qualified enquiries converted into confirmed export orders.
- Repeat Business: Retention of existing customers and growth in repeat orders.
- Multi-Product Sales Growth: Sales expansion across different product categories.
- Sales Pipeline Management: Quality of lead generation, follow-ups, opportunity tracking and sales forecasts.
- Order Execution Coordination: Accuracy of customer order specifications and timely communication with internal departments.
- Payment Collection Support: Timely customer follow-ups and reduction in overdue receivables.
- Reporting Accuracy: Timely submission of reliable sales reports, forecasts and CRM updates.

Role Objective

To drive the sustainable growth of Unicross Group's international business by developing recent export markets, acquiring overseas customers, expanding sales across multiple product categories, maximising commercially viable sales opportunities and ensuring strong customer relationships through effective coordination and professional execution.

Pay: ₹30,000.00 - ₹100,000.00 per month

Work Location: In person

📌 Export Sales Manager (Ludhiana)
🏢 UNICROSS GLOBAL PRIVATE
📍 Ludhiana