Job Description – Marketing Executive

Company: Eargs Learning Solutions Pvt. Ltd.
Location: Kalyan / Thane, Maharashtra
Department: Marketing & Business Development
Position: Marketing Executive
Employment Type: Full-Time
Qualification: MBA in Marketing
Experience: 1–3 years preferred
Reporting To: Marketing / Business Head

Job Summary

Eargs Learning Solutions Pvt. Ltd. is looking for a proactive and result-oriented Marketing Executive with an MBA in Marketing to drive B2C lead generation, establish college and institutional tie-ups, execute local marketing activities, and support business growth across Kalyan, Thane, and nearby locations. The candidate should have strong communication, networking, coordination, and field marketing skills.

Key Responsibilities1. B2C Lead Generation

- Plan and execute local marketing activities to generate leads for training programs.
- Identify potential student segments in Kalyan, Thane, and nearby locations.
- Explore current lead-generation channels beyond digital advertising.
- Coordinate with the counselling and sales teams for lead follow-up and conversion.
- Track and analyse leads generated through different marketing activities.

2. College & Institute Tie-ups

- Identify colleges, junior colleges, educational institutes, and student communities for potential partnerships.
- Approach colleges for seminars, workshops, career sessions, and training programs.
- Build relationships with placement officers, Training and Placement Officers (TPOs), faculty members, and management.
- Coordinate and execute campus activities, seminars, and student engagement programs.
- Maintain and update a database of colleges and institutional contacts.

3. Local & Field Marketing

- Plan and execute marketing activities across Kalyan, Thane, and surrounding areas.
- Identify high-footfall locations and relevant student communities.
- Coordinate pamphlet distribution, standees, kiosks,



promotional activities, and other Below-the-Line (BTL) campaigns.
- Explore partnerships with local businesses, coaching classes, colleges, and community organisations.
- Participate in education fairs, career fairs, and local promotional events.

4. Events & Workshops

- Support the planning and execution of career workshops, seminars, webinars, and student events.
- Coordinate venues, registrations, promotional materials, and student mobilisation.
- Work with trainers and internal teams to ensure smooth event execution.
- Generate student leads and enquiries from every event.
- Track event performance and report outcomes to management.

5. Digital Marketing Coordination

- Coordinate with freelancers and agencies handling Meta Ads, Google Ads, and other digital campaigns.
- Provide market insights and inputs for social media campaigns.
- Assist in developing marketing content, campaign ideas, and promotional activities.
- Monitor campaign leads and share feedback with the digital marketing team.
- Identify opportunities to integrate digital promotions with offline marketing activities.

6. Market Research

- Research competitor institutes, courses, pricing, and promotional activities.
- Identify new courses and market opportunities based on student demand.
- Track local education, skill development, and employment trends.
- Identify potential corporate, college, and community partnerships.
- Recommend marketing strategies to improve brand visibility and lead generation.

7. Reporting & MIS

- Maintain daily and weekly marketing activity reports.




- Track and report:
- Leads generated and their sources
- College visits and meetings conducted
- Institutional tie-ups initiated and finalised
- Events and promotional activities conducted
- Student registrations and enquiries
- Marketing campaign performance
- Cost per lead and activity-wise expenditure, wherever applicable
- Share regular reports and performance updates with management.

Required Qualification

- MBA in Marketing is mandatory.
- Candidates with a strong understanding of marketing, business development, and lead-generation strategies will be preferred.

Required Skills

- Excellent communication, presentation, and negotiation skills.
- Strong networking and relationship-building abilities.
- Knowledge of local and field marketing activities.
- Ability to coordinate with colleges, students, agencies, and internal teams.
- Good organisational, planning, and reporting skills.
- Proficiency in MS Excel, PowerPoint, and other basic reporting tools.
- Willingness to travel locally for college visits, events, and promotional activities.
- Target-oriented approach with the ability to work independently and as part of a team.

Preferred Experience

- 1–3 years of experience in marketing, field marketing, business development, educational marketing, or B2C lead generation.
- Experience in college tie-ups, campus promotions, student mobilisation, and event management will be an added advantage.

Key Performance Indicators (KPIs)

- Number of qualified leads generated.
- Number of college visits and institutional tie-ups established.
- Number of events, seminars, and promotional activities conducted.
- Student enquiry-to-registration conversion support.
- Effectiveness of local marketing campaigns.
- Timely submission and accuracy of marketing reports.

Pay: ₹8,000.00 - ₹10,000.00 per month

Work Location: In person

📌 MBA Marketing intern (Thane)
🏢 Eargs Learning Solutions[Formerly known as iFuture Technologies
📍 Thane