Your Job Role:

* Campaign strategy and planning: Developing full-funnel paid media strategies for each client — audience definition, campaign objective, platform selection, budget allocation, timeline, and KPI framework

*Campaign setup and launch: Building campaigns in Meta Ads Manager, Google Ads, LinkedIn Ads, and other platforms — including audience creation, creative upload, pixel verification, tracking setup, and UTM configuration

*Daily campaign monitoring: Monitoring all active campaigns daily for performance anomalies, delivery issues, budget pacing, creative fatigue, and audience saturation

*Campaign optimisation: Making data-driven optimisation decisions — bid adjustments, budget reallocation, audience refinement, creative rotation, placement adjustment — documented and logged

*Creative briefing for ads: Writing performance-driven creative briefs for designers and video editors — specifying hook approach, ad format, copy framework, CTA, and testing hypothesis

*A/B testing management: Designing, launching, and analysing creative and audience split tests with documented hypotheses, results, and learnings

*Pixel and tracking implementation: Setting up and verifying Meta Pixel, Google Tag Manager, GA4 events, UTM parameters, and conversion tracking for all client campaigns

*Landing page assessment: Reviewing and advising on client landing pages for conversion rate optimisation — load speed, headline, CTA, form length, mobile experience

*Monthly performance reporting: Compiling data-driven performance reports with spend, results, ROAS, CPL,



insights, and strategic recommendations

*Budget management: Managing client advertising budgets with full accuracy — daily pacing, monthly reconciliation, and proactive client communication on budget usage

*Audience research: Developing detailed audience personas and targeting frameworks for each client based on customer data, competitor analysis, and platform insights

*Retargeting strategy: Building and managing retargeting campaigns across platforms — website visitors, video viewers, engagement audiences, CRM lists

DAILY RESPONSIBILITIES:

Non-negotiable daily activities that form the backbone of qualified performance in this role:

*Log into every active ad account before 10 AM — check delivery status, spend pacing, and performance signals for any anomalies

*Document every optimisation action in the campaign change log — date, action taken, rationale, expected outcome

*Check for any alerts, disapproved ads, or billing issues in all ad accounts

*Review creative performance — any ad with frequency above 3.0 or CTR declining below benchmark needs action today

*Update client-facing performance dashboards (Looker Studio or equivalent) with previous day's data

Location: Malad West

Onsite

Full Time

Pay: ₹10,000.00 - ₹30,000.00 per month

Application Question(s):

- What is your current monthly salary?
- What is your expected monthly salary?
- How soon you can join? Please mention in days?
- Are you comfortable to travel to Malad west, Mumbai?

Work Location: In person

📌 Performance Marketing Specialist (Mumbai)
🏢 Recollectix Media
📍 Mumbai