Job Description – E-commerce Ads Specialist

Company: Healthy18
Location: Vikas Puri, New Delhi
Experience: 3–5 Years
Department: Digital Marketing / E-commerce

About the Role

Healthy18 is looking for a performance-driven E-commerce Ads Specialist with strong expertise in Google Ads and Meta Ads, along with experience managing advertising campaigns across e-commerce marketplaces. The ideal candidate should be skilled in campaign strategy, budget optimization, performance analysis, and driving sales with a strong return on ad spend (ROAS).

Key Responsibilities

1. Google Ads & Meta Ads (Primary Focus)

- Plan, execute, and optimize campaigns across Google Ads and Meta Ads.
- Manage Search, Shopping, Performance Max, Display, remarketing, and conversion-focused campaigns.
- Develop audience targeting, retargeting, and customer acquisition strategies.
- Monitor CPC, CTR, CPA, conversions, ROAS, and overall campaign performance.
- Manage advertising budgets and optimize campaigns to maximize ROI.
- Track campaign performance using Google Analytics 4 (GA4), conversion tracking, and reporting dashboards.

2. E-commerce Marketplace Advertising

- Manage and optimize advertising campaigns on Amazon, Flipkart, and other relevant marketplaces.
- Execute sponsored product and brand campaigns, keyword targeting, and product-level advertising strategies.
- Monitor ACoS, TACoS, ROAS, and marketplace sales performance.
- Optimize bids, budgets, keywords,



and product listings to improve visibility and conversions.

3. Reporting & Performance Optimization

- Prepare regular campaign performance reports and actionable insights.
- Conduct A/B testing of creatives, ad copies, landing pages, and audience segments.
- Collaborate with the creative and e-commerce teams to improve campaign effectiveness.
- Identify growth opportunities and implement data-driven strategies to scale revenue.

Required Skills & Qualifications

- 3–5 years of hands-on experience in performance marketing and digital advertising.
- Robust practical expertise in Google Ads and Meta Ads.
- Working experience with Amazon Ads and Flipkart Ads.
- Good understanding of GA4, Google Tag Manager, conversion tracking, and attribution.
- Strong analytical skills with proficiency in Excel and campaign reporting.
- Experience managing advertising budgets and optimizing campaigns for sales and profitability.
- Ability to interpret performance data and take data-driven decisions.

Key Performance Indicators (KPIs)

- ROAS and overall advertising ROI
- Cost per acquisition (CPA) and conversion rate
- Revenue and sales growth from paid campaigns
- ACoS and TACoS for marketplace advertising
- Budget utilization and campaign efficiency

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Work Location: In person

📌 Ecommerce Executive- Meta and Google Ads (Vikaspuri)
🏢 Edata Ventures Private
📍 Vikaspuri