20 Oct
|
Customertimes
|
India
20 Oct
Customertimes
India
Hello, our name is Customertimes, but you can call us CT. We are a global digital engineering, product development, and technology consulting company. Headquartered in Recent York, we have a team of 1000+ experts working across 65+ countries.
About this job:
• The role is responsible for designing, implementing, and optimizing Salesforce Data Cloud (Data 360) capabilities that support customer data unification, audience creation, and activation across commercial use cases;
• The ideal candidate will serve as a subject matter expert for Salesforce Data Cloud, leading the design of Data Lake Objects (DLOs), Data Model Objects (DMOs), data harmonization, profile matching, and audience frameworks. This role will partner closely with Data Engineering, Business Operations, Commercial Technology, and Marketing teams to ensure scalable and efficient audience management and activation processes;
• The role requires deep expertise in Salesforce Data Cloud architecture, hands-on implementation experience,
and the ability to identify opportunities that improve operational efficiency and business adoption.
Location: India (Remote)
How you'll make an impact:
• Design, develop, and maintain Data Lake Objects (DLOs) and Data Model Objects (DMOs) within Salesforce Data Cloud to onboard and harmonize data from Databricks and other enterprise data platforms;
• Define and implement Data Cloud data models, relationships, and mapping strategies aligned with business requirements;
• Configure and optimize profile matching, unified customer profiles, calculated insights, and data harmonization processes;
• Serve as a technical advisor to operations teams on audience design, segmentation strategies, and Data Cloud best practices;
• Build and manage audience segments to support commercial, marketing, and customer engagement initiatives;
• Design and implement scalable audience activation frameworks leveraging Data Cloud activation capabilities;
• Support data publishing and activation to downs
📌 Data Consultant Senior (India)
🏢 Customertimes
📍 India