Posted On : 20 Oct 2026 | Place : Mayfair Lagoon road, Jayadev Vihar, Bhubaneswar, Odisha | Minimum Experience : 1 Year

Position Title: Social Media & Content Marketing Specialist

Location: Bhubaneswar, Odisha (On-site / Hybrid)

Employment Type: Full-time /Part Time

Department: Marketing & Public Relations

About Herrick Healthcare

Herrick Healthcare is a premier diagnostic and clinical services provider in Bhubaneswar, dedicated to delivering accessible, reliable, and cutting-edge healthcare services. From comprehensive blood diagnostics to specialist outpatient clinics, we prioritize community wellness and patient-centric care.

Role Overview

We are looking for a creative, data-driven, and proactive Social Media & Content Marketing Specialist to build and strengthen Herrick Healthcare’s brand presence across digital platforms. You will be responsible for conceptualizing, creating, and publishing high-quality visual, video, and written content to educate patients, promote diagnostic services/health packages, and drive community engagement.

Key Responsibilities





• Content Creation & Copywriting
• Conceptualize and draft educational, engaging, and promotional content across multiple formats (Reels, Shorts, visual posts, infographics, and carousel guides).
• Write explicit, empathetic, and impactful copy/captions in English, Hinglish, and Odia (ଓଡ଼ିଆ) for maximum regional resonance.
• Translate complex health diagnostic concepts (e.g., preventive screening, blood analysis, outpatient specialties) into easy-to-understand social media posts and patient awareness campaigns.
• Design graphics, banners, and thumbnails using tools like Canva, Photoshop, or Illustrator.
• Social Media Management & Strategy
• Manage day-to-day operations across all official channels (Instagram, Facebook, YouTube, LinkedIn, and Google Business Profile).
• Develop and maintain an active monthly content calendar aligned with healthcare awareness days, community events, and clinical campaigns

📌 Social Media Management (Bhubaneswar)
🏢 Heredity BioResearch
📍 Bhubaneswar