Location: Teynampet, Chennai
Employment Type: Full-Time
Experience Level: Mid-Senior Level (Minimum 3+ Years Hands-On Experience Required)
? Must-Have Qualification NoticeThis is NOT an entry-level or junior role. We are looking for an experienced hands-on growth strategist and campaign executor with 3 to 4+ years of direct experience managing performance marketing budgets, scaling campaigns from scratch, and driving measurable MQLs/SQLs.
About the RoleWe are seeking an execution-driven Growth & Performance Marketing Specialist to own our lead generation engines from scratch to scale. You will be directly responsible for planning, executing, and optimizing paid media, automated email nurturing workflows, and end-to-end web analytics.
If you are a data-obsessed marketer who thrives on scaling ROI, running growth experiments, and connecting marketing spend to pipeline revenue, this role is for you.
Key Responsibilities1. Lead Generation & Scaling (Top Priority)• 0-to-Scale Execution: Build, test, and scale full-funnel lead generation frameworks across domestic and international markets.




• Pipeline Delivery: Deliver a predictable stream of Marketing Qualified Leads (MQLs) and partner with Sales to optimize conversion into Sales Qualified Leads (SQLs).
• Go-to-Market (GTM): Plan and execute GTM strategies for recent product launches, feature releases, and campaign offers.

2. Paid Performance Marketing & Campaign Management• Direct hands-on management, optimization, and budget allocation across:
• Google Ads (Search, Display, YouTube)
• LinkedIn Ads (Sponsored Content, Lead Gen Forms, InMail)
• Meta Ads (Facebook / Instagram)
• Run relentless A/B testing on ad creatives, copy, bidding strategies, and landing page conversions.
• Rigorously monitor and optimize key metrics: CAC, CPL, ROAS, CTR, and Conversion Rates.

3. Lifecycle & Email Marketing Automation• Build and manage lifecycle email marketing campaigns and automated lead-nurturing workflows.
• Segment audiences and

📌 Senior Marketing Specialist (Chennai)
🏢 Avow Logistics Private
📍 Chennai