20 Oct
|
Infosys
|
Bengaluru
Adobe Journey Optimizer (AJO) Consultant / Senior Consultant
About the Role
Infosys is seeking an experienced Adobe Journey Optimizer (AJO) Consultant with robust expertise in Adobe Journey Optimizer (AJO), Adobe Campaign, Adobe Experience Platform (AEP), customer journey orchestration, audience segmentation, and personalization.
The ideal candidate will have hands-on experience designing, developing, implementing, and optimizing Adobe Journey Optimizer (AJO) and Adobe Campaign solutions that enable personalized, real-time, and cross-channel customer experiences.
You will work closely with marketing, product, analytics, engineering, and business stakeholders to build scalable customer journeys, audience strategies, and campaign automation capabilities using Adobe Journey Optimizer, Adobe Campaign, AEP, RTCDP, and Adobe Marketing Cloud technologies.
Key Responsibilities
Adobe Journey Optimizer (AJO) Delivery
• Design, configure, implement, and optimize customer journeys using Adobe Journey Optimizer (AJO).
• Develop and manage multi-step customer journeys across email,
push notifications, SMS, and other digital channels using Adobe Journey Optimizer.
• Build and maintain customer journey orchestration strategies leveraging Adobe Journey Optimizer (AJO) and Adobe Campaign.
• Configure journey logic, event-triggered journeys, personalization rules, decisioning logic, and audience activation in AJO.
Adobe Campaign Management
• Design, develop, and deploy campaigns using Adobe Campaign.
• Build and optimize campaign workflows, audience targeting strategies, segmentation logic, and communication plans using Adobe Campaign and Adobe Journey Optimizer.
• Support large-scale campaign execution, personalization, and marketing automation initiatives.
Adobe Experience Platform & Segmentation
• Collaborate with data teams to leverage Adobe Experience Platform (AEP) and Real-Time CDP (RTCDP) capabilities.
• Create and manage audience segments, customer profiles, and activation
📌 AJO Consultant (Bengaluru)
🏢 Infosys
📍 Bengaluru