We treat social as an editorial job. The person in this role will run social for some of the biggest BFSI brands in the industry, deciding what gets made, how it looks and sounds, when it goes out and who it reaches, in a category where most feeds are hard to tell apart.
We are looking for someone who notices small things: a line that lands, a frame that sits right, a reference that felt fresh six months ago and is now everywhere, a format that hardly anyone is using well yet.
You spend real time on the internet and have opinions about it, so you can tell a trend worth using from one that will date the work within a fortnight. You are as comfortable arguing over a crop or a caption as you are reading a dashboard and telling us what the numbers mean.
If you are young and well-spoken, love social media and have a soft corner for finance, this job is for you.
Roles & Responsibilities
Social Media Strategy
• Own social across Instagram, LinkedIn, YouTube, Facebook and X, and know that what works on one may look completely wrong on another.
• Know the audience beyond a deck.
What they actually read, watch, save, share, ignore and roll their eyes at.
• Run the content calendar end to end across ideas, campaigns, recurring formats, topical moments, publishing and final checks before anything goes live.
• Work closely with writers, designers and editors. You should be able to spot when the copy is flat, the visual feels dated, the pacing is off, or the music is doing too much.
• Stay close to what is changing online, creators, formats, platform behaviour, internet culture. Not to jump on everything, but to know what is already over and what still has life in it.
• Keep a sharp eye on competitors and the category, mostly to figure out where everyone is starting to look the same.
• Keep testing. Hooks, formats, timing, creative treatments. Social should get smarter every month, not just busier.
• Track performance properly across reach, engagement, saves, shares,
📌 Social Media Executive (India)
🏢 Italics
📍 India