About the Role:

We are looking for a Sr. Executive – CRM & Retention who will help build and engage with key
customers by building and preserving trusting relationships with our growing customer base. The role involves supporting the execution of CRM and marketing automation campaigns, working across data, content, and channels to drive relevance, delight, and repeat purchase.

The ideal candidate has hands-on experience with CRM or marketing automation, a consumer-firstmindset, and the ability to translate customer insights into effective campaigns and communication.

Key Responsibilities:

● Support the execution of CRM strategies and marketing automation campaigns to drive
customer engagement, retention, and repeat purchase.
● Assist in configuring and optimizing marketing automation workflows and loyalty program
mechanics to improve customer Lifetime Value (LTV).
● Analyse customer behaviour, purchase patterns, and campaign performance data to identify
opportunities that improve relevance, delight, and retention.
● Support the development of dashboards and reports that help cross-functional teams
uncover actionable insights from various data sources.
● Coordinate with marketing, product, and technology teams to execute personalized,
multi-channel communication campaigns across email, SMS, push, and other channels.
● Monitor and evaluate the effectiveness of website changes, marketing campaigns, and
outbound programs, recommending improvements to drive efficiency and revenue growth.




● Stay updated on CRM and customer loyalty best practices, testing recent creatives, channels,
and technologies to improve targeting and engagement.
● Collaborate with cross-functional teams, taking partners along in the journey and fostering a
'one team' approach.

Requirements:
● 2–4 years of experience working in / with D2C businesses, with exposure to CRM, marketing
automation, or loyalty programs (an engineering background is a plus).
● Working knowledge of CRM and marketing automation tools and best practices.
● Strong analytical skills with the ability to translate data into actionable insights.
● Ability to manage multiple priorities in a fast-paced, constantly evolving environment.
● Good communication and collaboration skills, with the ability to work well with
cross-functional teams.
● A consumer-first mindset with genuine curiosity about customer behaviour and preferences.

Good to Have:

● Experience with marketing automation or CRM platforms (e.g., WebEngage, MoEngage,
CleverTap, or similar).
● Exposure to building or supporting omnichannel loyalty programmes.
● Experience working in a D2C, retail, or e-commerce environment.
● Basic understanding of SQL or data querying for pulling customer insights.

What You Will Do at HUFT:

You will work closely with marketing, product, and technology teams to help build lasting
relationships with HUFT's growing base of pet parents, using data and automation to drive delight,
loyalty, and repeat purchase.

📌 CRM & Retention Executive (Gurugram)
🏢 Heads Up For Tails
📍 Gurugram