 Plan, develop, and execute social media strategies across Instagram, Facebook,

LinkedIn, and other relevant platforms.

 Manage Meta Ads Manager campaigns, including audience targeting, lead generation,

retargeting, and budget optimisation.

 Use Meta AI and AI-powered marketing tools for content ideation, creative

generation, audience insights, campaign optimisation, and marketing automation.

 Create engaging posts, reels, stories, videos, captions, and promotional creatives.

 Plan and execute paid media campaigns to increase brand awareness, engagement,

website traffic, and sales.

 Monitor campaign performance, analyse KPIs, and prepare weekly/monthly

performance reports.

 Conduct competitor analysis, market research, and audience behaviour analysis.

 Coordinate with designers, video editors, and sales teams to execute marketing

campaigns.





 Stay updated on digital marketing trends, social media algorithms, AI marketing tools,

and emerging advertising technologies.

Required Skills & Qualifications

 Minimum 3+ years of hands-on experience in social media and digital marketing.

 Robust working knowledge of Facebook and Instagram marketing and Meta Ads

Manager.

 Practical knowledge of Meta AI and AI-based marketing tools.

 Experience in paid media marketing, media planning, campaign management, and

lead generation.

 Proficiency in Canva, CapCut, Adobe tools, or similar creative platforms.

 Understanding of SEO, analytics, audience targeting, conversion tracking, and

campaign ROI.

📌 Social Media Marketing Executive (Ahmedabad)
🏢 Happiest Resume
📍 Ahmedabad