- Lead storytelling efforts by staying deeply connected to Delhi's dynamic food and culture scene - from hidden gems to buzzy recent launches - and turning these into compelling content pieces.
- Collaborate closely with content leads and the larger team to shape and execute content strategies that drive growth and engagement.
- Write, script, and present high-quality, content for reels, posts, and other digital formats, with a strong focus on storytelling and audience resonance.
- Represent the brand at events, tastings, and restaurant launches, capturing insights and experiences for digital storytelling.
- Stay on top of trends in Delhi's F&B;, lifestyle, and digital content to help the brand remain relevant and innovative.
- Edit and polish content produced by junior team members, ensuring tone, quality, and accuracy align with brand standards.
- Use analytics to assess performance, draw insights, and improve content output and effectiveness.
- Contribute to planning and maintaining the content calendar, ensuring timely and strategic content rollouts.
- Make independent calls on scripts with no feedback required, using sound judgment on what will perform.
- Support and execute collaboration requests from Swiggy, ensuring timely content delivery.