Role Purpose
The role serves the purpose of managing & improving the performance of the assigned brands by
• Planning & driving execution of annual & interim projects for the brand
• Complete Business Responsibility for a category of the brand
• Lead Marketing & NPD activities including customer engagement programs and identify product opportunities for the brand.
Key Accountabilities/ Responsibilities
Financial
• Develop and execute a strategic roadmap for the brand over the short term (1-2 years), ensuring alignment with overall business objectives.
• Identify and build business cases for new growth opportunities, ensuring financial viability and alignment with key stakeholders.
• Drive the financial performance of ongoing projects, including new product development (NPD), launches, and repositioning efforts.
Customer
• Collaborate with the Consumer & Market Insights (CMI) Team and external agencies to discover evolving consumer needs and insights.
• Leverage insights to identify opportunities in a consumer segment, geography, or the channel (s) , ensuring the brand meets changing consumer demands.
• Drive on-ground execution in collaboration with the Sales function, ensuring that brand initiatives resonate with customers and track success metrics.
People
• Lead cross-functional teams, including R&D;, in the development and customization of new products
• Contribute to the planning and execution of brand initiatives, ensuring clear communication and alignment among team members.
• Foster a team-oriented environment, encouraging innovation and the adoption of industry best practices within the team.
process
• Streamline and improve internal processes and routines, drawing from industry best practices and advancements in consumer marketing.
• Ensure that all brand activities, from NPD to market execution, adhere to efficient processes, enhancing overall productivity and effectiveness.
• Continuously monito