Company Description The Life Insurance Corporation of India (LIC) is a government-owned life insurance corporation established in 1956 and headquartered in Mumbai, Maharashtra. LIC is one of India’s leading life insurance providers, offering products such as life and health insurance, pension plans, ULIPs, group schemes, and micro insurance. With an extensive network of branches and agents across India and abroad, LIC serves both resident and non-resident customers. As a large, established public sector organization, LIC provides opportunities to contribute to financial security and protection for diverse communities.
Role Description The Bima Sakhi role is a full-time position based in Lucknow, structured as a hybrid role that combines on-site work with some work-from-home flexibility. In this role, the Bima Sakhi engages with individuals and families to explain LIC products, assess insurance needs, and support them in choosing suitable plans. Daily responsibilities include meeting prospective customers in the community, providing information on life and health insurance,



assisting with proposal forms and documentation, and guiding policyholders through premium payments and basic service requests. The Bima Sakhi also helps organize and participate in local outreach activities, maintains clear records of customer interactions, and coordinates with LIC branches and teams to ensure timely policy issuance and service.
Qualifications

• Ability to communicate clearly and respectfully with diverse individuals, including strong listening skills and basic proficiency in local languages and English.
• Customer service orientation, with skills in building trust, explaining financial products simply, and providing ongoing support to policyholders.
• Basic numeracy and comfort working with straightforward financial calculations related to premiums, benefits, and payment schedules.
• Organizational skills for managing appointments, maintaining records, and following up with customers an

📌 Bima Sakhi (Lucknow)
🏢 Life Insurance Corporation of India
📍 Lucknow