Performance Marketing Manager – Meta, Google & D2C

Location: Surat
Job Type: Full-time, In office
Experience: 1–3 years
Salary: ₹17,000–₹30,000/month
Working Hours: 9:00 AM–6:00 PM

Key Responsibilities

* Manage and optimize Meta Ads & Google Ads campaigns.
* Plan, launch, monitor, and scale performance campaigns focused on sales.
* Track and improve ROAS, CAC, CPA, CTR, conversion rate, and overall profitability.
* Manage retargeting campaigns and audience testing.
* Handle Google Shopping & Performance Max campaigns.
* Manage advertising across Snapchat & Pinterest where required.
* Monitor Pixel, CAPI, GA4, and conversion tracking.
* Manage and coordinate with the Shopify backend, including products, discounts, and basic store operations.
* Coordinate with payment gateway partners and troubleshoot payment-related issues.




* Coordinate with shipping and logistics partners to ensure smooth order processing.
* Work closely with the creative and content team to develop performance-driven ad creatives.
* Analyze campaign data and provide regular performance reports and actionable insights.
* Take ownership of D2C revenue growth and customer acquisition.

What We’re Looking For

* 1–3 years of hands-on experience in performance marketing / D2C e-commerce.
* Proven experience running Meta & Google Ads.
* Strong understanding of e-commerce funnels and conversion optimization.
* Experience with Shopify is preferred.
* Data-driven mindset with the ability to analyze and optimize campaigns independently.
* Someone who focuses on actual sales and business growth, not just impressions, clicks, or followers.

📌 Performance Manager (Surat)
🏢 Subo
📍 Surat