Company Description : The Cocktail Story is a 360° marketing agency dedicated to the alco-bev industry, creating integrated brand experiences that connect beverage brands, hospitality partners, and consumers. Founded in 2019, the agency operates from New Delhi, Mumbai, Bengaluru, and Hyderabad with in-house production and a strong pan-India execution network. Its expertise spans creative & design, retail strategy, production, and activations & experiences, delivering end-to-end campaigns from shelf to sip. The Cocktail Story collaborates with leading alco-bev brands across India, blending strategy, storytelling, and seamless execution. At its core, the agency focuses on building culture, championing bartenders as key influencers and elevating their craft through curated platforms and experiences.

Head of Marketing – Events & Experiential Marketing
Location: Delhi NCR
Industry: Events, Experiential Marketing, Brand Activations & Integrated Marketing

About the Role

We are looking for a dynamic and result-oriented Head of Marketing to lead our marketing strategy, drive business growth,



strengthen client relationships, and expand our presence in the events and experiential marketing industry.

The ideal candidate will have a strong understanding of brand experiences, integrated marketing, BTL activations, and event-led campaigns, along with proven expertise in business development, client acquisition, revenue generation, and team leadership.

Key Responsibilities

1. Marketing Strategy & Business Growth
- Develop and execute marketing strategies aligned with the company's business objectives.
- Identify recent market opportunities and create strategies to drive sustainable business growth.
- Strengthen the company's market positioning within the events and experiential marketing industry.
- Track industry trends, competitor activities, and emerging marketing opportunities.

2. Business Development & Revenue Generation
- Drive new client acquisition and build a strong pi

📌 Head of Marketing – Events (India)
🏢 NUDGE Asia
📍 India