Job Purpose
To oversee the outreach activities for the BITSoM’s 2-year MBA ensuring quality and profile of students as per school objectives.

Job Outline
• The incumbent is responsible for assisting in entire gamut of outreach activities for attracting a superior quality of students into the MBA program ensuring the goals of class size and quality are met.
• To meet the above objective, the incumbent will be required to assist in organizing various road shows, information sessions and lead & funnel management.
• The incumbent will also be required to work closely with Process, Counselling and Digital Marketing teams.

Location - Kalyan - Maharashtra

Job Responsibilities
• Strategizing of the annual outreach plan keeping in mind the school’s objectives
• Organize and execute impactful outreach events, including seminars, information sessions, and education fairs, to generate interest and drive applications for the MBA program.
• Design and deliver engagement-driven initiatives, such as workshops, leadership talks, coffee meetups.




• Establish and maintain robust relationships with prospective students and other relevant stakeholders to enhance the visibility and credibility of the MBA offering.
• Drive high student conversion rates by providing personalized counseling, program insights, and showcasing the BITS brand legacy, career outcomes, and alumni achievements.
• Monitor, analyse, and optimize outreach performance metrics regularly, providing actionable insights for strategy refinement and lead quality improvement.
• Stay updated on trends in MBA education, competitor strategies, and market expectations to ensure differentiated positioning of the program.
• Collaborate proactively with digital marketing and process team to align messaging, campaign planning, and lead nurturing strategies.

Knowledge / Education
• B.Tech / MBA from a reputed university in India or abroad.
• Outstanding communication and interpersonal abilities and good command over the language
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📌 Manager - Admissions & Outreach (Kalyan)
🏢 BITSoM - BITS School of Management
📍 Kalyan