Role & ResponsibilitiesAs a Senior AI Search Optimization Strategist, you will take ownership of AI Search strategy and execution for client websites, helping establish repeatable frameworks that improve visibility across traditional search and AI-powered discovery platforms.
You will act as a subject-matter expert for AEO, GEO and AI Search Optimization and will work closely with SEO, content, development and account management teams.
AI Search Strategy• Develop comprehensive AI Search Optimization strategies for multiple clients and industries.
• Own AI Search audits, strategy development, implementation and measurement.
• Establish AI Search baselines and define KPIs for each client.
• Develop strategic query/prompt sets based on:
• Commercial intent
• Informational intent
• Brand queries
• Category queries
• Comparison queries
• Problem/solution queries
• Local queries
• Analyze competitor visibility across AI-powered search environments.
• Identify gaps in AI-generated recommendations, citations and brand mentions.
• Develop strategies to increase share of AI visibility and citation frequency.
• Translate AI Search developments into practical strategies for clients.
Current senior-level roles are increasingly emphasizing experimentation, AI citation performance and the ability to identify opportunities in a rapidly changing AI Search landscape.
AI Search / LLM Visibility• Develop strategies for improving visibility across:
• ChatGPT
• Google AI Overviews
• Perplexity
• Gemini
• Claude
• Microsoft Copilot
• Other emerging AI search platforms
• Analyze how different AI systems surface and cite sources.
• Identify patterns in competitor citations.
• Conduct citation-gap analysis.
• Develop strategies around content accessibility, authority, entities and information structure.
• Evaluate brand representation and accuracy in AI-generated answers.
• Identify opportunities where competitors are being cited and the client is not.