Manager, Multi-Touch Attribution (MTA)

Team: Commercial Analytics

Employment type: Full time

Role Summary

We are seeking a Manager of Multi-Touch Attribution to lead client engagements that measure how HCP and patient touchpoints, including field detailing, digital, paid media, email, congress, and medical education, contribute to prescription outcomes. You will own end-to-end attribution projects for pharma and biotech clients, from data integration and methodology design through stakeholder recommendations and budget reallocation guidance. You will also lead and develop a small team of consultants and analysts, and serve as a trusted advisor to brand, commercial operations, and marketing leaders.

Key Responsibilities

• Lead client MTA engagements from scoping through delivery, setting timelines, budgets, and success criteria with client stakeholders.
• Design attribution frameworks that combine rules-based, probabilistic, and algorithmic approaches (e.g., Markov chain, Shapley value, logistic or Bayesian models), and document their assumptions and limitations.




• Should have understanding of MMx and Omnichannel analytics.
• Integrate and reconcile multi-source data, including Rx and claims data, CRM and call activity, digital and email engagement logs, media delivery data, and sample or market access data, while maintaining patient and HCP privacy standards.
• Triangulate MTA results with marketing mix modeling (MMM), geo-based or holdout incrementality tests, and other measurement methods to build a defensible, consistent view of channel performance.
• Translate complex model outputs into clear, actionable recommendations for executive audiences, including channel ROI, sequencing insights, and reallocation scenarios.
• Oversee code quality, model validation, and reproducibility across the team's analytical work.
• Manage, coach, and develop consultants and analysts, including workload planning, performance feedback, and career development.
• Contribute to fi

📌 Manager, Marketing Analytics (India)
🏢 KMK Consulting
📍 India