Dear Candidate,
Were Hiring: Product Manager Doctor Marketing at Birla Fertility & IVF – Gurgaon
We are looking for a Product Manager – Doctor Marketing who can develop doctor-centric marketing strategies, strengthen doctor engagement, and drive referrals through targeted scientific communication and effective marketing initiatives.
Designation: Manager / Sr. Manager (Individual Contributor)
Location: Gurgaon
Experience: 10–12 years
Industry: Pharma / Life Sciences / Healthcare
Job Description:
Doctor Marketing & Engagement
- Develop and execute doctor-centric marketing and communication strategies.
- Understand doctor personas, segmentation, needs, and referral behaviour.
- Design targeted initiatives to strengthen doctor engagement and influence referrals.
- Develop scientific and clinical communication materials for doctors.
Marketing Strategy & Planning
- Prepare annual, quarterly, and monthly marketing plans along with promotional calendars.
- Analyse market trends, competitor activities, and internal sales performance.
- Identify opportunities to improve doctor engagement and marketing effectiveness.
Sales & Field Force Collaboration
- Work closely with field sales teams to execute marketing initiatives.
- Collaborate with Sales Training to strengthen field team effectiveness.
- Capture field insights and translate them into actionable marketing strategies.
- Track doctor detailing and engagement effectiveness.
Cross-functional Collaboration
- Work closely with Clinical and Embryology teams to ensure scientific accuracy in communication.
- Collaborate with Branding and other stakeholders to develop effective marketing campaigns.
- Lead initiatives to improve doctor outreach and referral generation.
Critical Competencies
Behavioral
- Solid strategic thinking and analytical skills
Interested candidates can share their CV at "
[email protected]" or contact "(phone hidden)"
📌 Product Manager || Birla Fertility & IVF- GGN (Gurugram)
🏢 CK Birla Healthcare
📍 Gurugram