About the Role

We are looking for a results-driven User Acquisition & Performance Marketing Specialist with hands-on experience in running paid acquisition campaigns across Google Ads, Meta Ads, offerwall platforms, and rewarded advertising networks.

The ideal candidate should understand performance marketing, reward-based user acquisition, campaign optimization, and monetization strategies to drive quality users, engagement, conversions, and revenue growth.

Key Responsibilities

1. User Acquisition & Paid Campaign Management

- Plan, launch, manage, and scale user acquisition campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other paid advertising channels.

- Execute app install, user registration, engagement, and conversion-focused campaigns.

- Manage campaign budgets, audience targeting, bidding strategies, and creative testing.

- Optimize campaigns to improve CPI, CPA, CAC, ROAS, and overall acquisition performance.

- Identify recent paid acquisition channels and opportunities to scale quality traffic.

2. Rewards & Offerwall Campaign Management

- Manage reward-based user acquisition campaigns and offerwall integrations.

- Work with offerwall providers, affiliate networks, publishers, and rewarded traffic partners.

- Plan and execute incentive-based campaigns to increase user engagement and conversions.

- Optimize offer placements, payouts, conversion rates, and reward-driven user journeys.

- Monitor traffic quality, fraudulent conversions, and reward abuse.

3. Campaign Performance & Optimization

- Track campaign performance across Google Ads, Meta Ads, and rewarded advertising networks.

- Analyze acquisition funnels, user retention, engagement, and monetization metrics.

- Conduct A/B testing of creatives, audiences, landing pages, and campaign strategies.

- Monitor daily spending, conversion rates, acquisition costs, and campaign profitability.

- Scale high-performing campaigns while maintaining acquisition efficiency.





4. Tracking, Analytics & Reporting

- Set up and manage conversion tracking, pixels, events, postbacks, and attribution.

- Work with Google Analytics 4 (GA4), Firebase, Meta Events Manager, AppsFlyer, Adjust, or similar tools.

- Prepare performance reports covering acquisition, retention, revenue, ROI, and ROAS.

- Collaborate with product, creative, and technology teams to improve campaign performance.

Required Skills & Experience

- 2-5 years of experience in User Acquisition, Performance Marketing, or Growth Marketing.

- Strong hands-on experience managing Google Ads and Meta Ads campaigns.

- Experience with rewarded user acquisition, offerwall campaigns, or incentive-based advertising.

- Understanding of Google App Campaigns, Search, Display, and Meta conversion campaigns.

- Knowledge of CPI, CPA, CPC, CPM, CPE, CAC, ROI, and ROAS.

- Experience in campaign tracking, conversion attribution, and performance optimization.

- Ability to independently manage budgets and scale campaigns.

- Strong analytical and problem-solving skills.

Preferred Qualifications

- Experience working with offerwall platforms such as Tapjoy, AdGem, AdGate Media, Torox, or similar networks.

- Experience in app-based, browser-based, rewards, gaming, or consumer internet products.

- Knowledge of affiliate marketing, rewarded engagement, and monetization funnels.

- Experience driving both paid user acquisition and post-install engagement.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

Disclaimer: The job location mentioned in this description is based on publicly available information or company headquarters. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 User Acquisition Specialist - Rewards (India)
🏢 Santa Browser
📍 India