Job Description

We are looking for an experienced and result-driven Performance Marketing Specialist to drive our digital acquisition, user growth, and lead generation efforts.

The ideal candidate must have hands-on expertise in running Meta/Facebook Ads, setting up ad accounts from scratch, managing landing pages, handling basic website edits, and analyzing data using MS Excel. If you have a proven track record of scaling performance campaigns and maximizing ROI across different sales models, we would love to meet you!

Key Responsibilities

- Campaign Management: Plan, execute, test, and optimize performance marketing campaigns across various digital channels to achieve target acquisition costs (CPA) and ROI.
- Meta Suite & Account Setup: Create and set up Facebook Ad accounts and Business Managers completely from scratch. Utilize Meta Suite proficiently to manage day-to-day ad operations and scaling.
- Website & Landing Page Updates: Handle landing pages and perform basic website maintenance (e.g., changing banners, updating hyperlinks, CTA buttons, and basic layout tweaks).
- Sales & Strategy Execution: Execute multi-channel campaigns tailored for different sales models,



including Lead Generation, E-commerce, B2B, and B2C segments.
- Data & Reporting: Track key performance metrics (ROAS, CTR, CPC, CPA), monitor overall ROI, and maintain detailed, structured performance reports using MS Excel.

Candidate Requirements & Skills

- Experience: Minimum 3+ years of proven hands-on experience in Performance Marketing / Paid Acquisition.

Technical Skills:

- Robust mastery over Meta Ads Manager and Meta Suite.
- Experience with landing page management tools and basic website updates.
- Analytical Skills: Strong command over MS Excel (VLOOKUP, Pivot Tables, data tracking, and reporting).
- Sales Model Knowledge: Hands-on exposure to Lead Generation and/or E-commerce / B2B/B2C campaigns.
- Education: Graduate in any stream (Marketing, Business Administration, or related fields will be preferred).

Perks & Benefits

- Competitive salary package with performance-based incentives.
- Dynamic, growth-oriented, and collaborative work environment.
- Opportunities to learn, scale, and lead high-budget campaigns.

📌 Performance Marketing Specialist (Pune)
🏢 GK Energy
📍 Pune