We are hiring a Performance Marketing Executive on behalf of our client. This role involves planning, running, and optimizing paid campaigns across digital channels to drive leads, sales, and measurable ROI. It's a great opportunity for someone data-driven and creative who enjoys testing new strategies and scaling what works.

Role & responsibilities

- Plan, launch, and manage paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads
- Optimize campaigns for key metrics such as CPA, CPL, ROAS, CTR, and conversion rate
- Manage ad budgets, bidding strategies, and daily spend tracking
- Conduct A/B testing on ad creatives, copy, audiences, and landing pages
- Perform audience research, segmentation, and retargeting
- Set up and track conversions using Google Analytics, Google Tag Manager, and Meta Pixel
- Collaborate with design and content teams to create high-performing ad creatives
- Analyze campaign data and prepare performance reports with actionable insights




- Work with the sales and product teams to improve lead quality and funnel performance
- Stay updated on ad platform updates, algorithm changes, and industry trends

Preferred candidate profile

- Bachelor's degree in Marketing, Business, Communications, or related field
- 0 to 2 years of experience in performance marketing, paid media, or digital marketing (internships count)
- Hands-on experience with Google Ads and Meta Ads Manager
- Good understanding of PPC, conversion tracking, and funnel optimization
- Working knowledge of Google Analytics (GA4) and Google Tag Manager
- Strong analytical skills with proficiency in MS Excel / Google Sheets
- Understanding of key metrics: CAC, ROAS, LTV, CPL, CTR
- Positive communication and reporting skills
- Creative thinking with attention to detail
- Ability to manage multiple campaigns and meet targets

📌 Performance Marketing Executive (Noida)
🏢 Jobaaj.com
📍 Noida